With roots stretching back as far as the development of computers in the 1950s, the digital revolution has radically transformed the ways in which media is produced, delivered and consumed, and continues to do so. Within the 'Information Age' images, text, audio and video are exchanged as digital bits of data and it is the National Media Museum's duty to record, understand and interpret the cultural impact of this evolution.
"Being digital will change the nature of mass media from a process of pushing bits at people to one of allowing people (or their computers) to pull at them."
Nicholas Negroponte,
Being Digital, 1995
‘New Media’ is an effective term that can be used to encompass the diverse nature in which digital technology has altered traditional media. The New Media Collection aims to represent areas such as the internet and gaming, in addition to traversing the boundaries between photography, film, television and radio that have been blurred by digital technology.
The National Media Museum will aim to observe the forefront of 'new media' and preserve landmark achievements so this fast moving evolution can be understood by future generations. Arguably, the term, 'new media' will become redundant as digital technology becomes irrevocably engrained within everyday life and analogue 'old media' is replaced.
New Media Collection
New Media Collection
Explore an online selection of the Museum's growing New Media Collection.
Games Lounge
Games Lounge
The Museum's new foyer display, charting the history of computer games.
Net Art
- As technology evolves and becomes more commonplace, new opportunities to use it in creative and unexpected ways arise. The web is a new medium for conceptual artists to explore and experiment with. You can discover more about this diverse area of art by following these links:
- Rhizome
- Whitney Art Port
- Tate Modern
- Furtherfield
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New Media on Twitter
For internet, gaming and digital media links and updates, follow New Media on Twitter.
Archiving the Web
- The average website has a lifespan of around 44 days - about the same as a housefly. How is this valuable resource being preserved for future generations? Follow these links to find out more about archiving the web:
- UK Web Archiving Consortium
- Internet Archive
- Web History Center
National Videogame Archive
National Videogame Archive
The National Videogame Archive is a joint project between the National Media Museum and Nottingham Trent University, which aims to celebrate that culture and preserve that history for researchers, developers, game fans and the public.
Web trends
